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Fundraising as a Way of Financing Nonprofit Organizations
Zámečník, Jan ; Vechetová, Marta (referee) ; Koleňák, Jiří (advisor)
Master's thesis comprehends informations about ways of financing nonprofit organization and about possible sources, that are available in fundraising. There is also list of important givers in last years. Next part of thesis comprehends informations about activities, that would be made by nonprofit organizations before appeal for grant. There are also informations about activities, that follow after pick up grant. Part of thesis presents ways of gain financial sources in nonprofit organization signály.cz, o.s.
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Employee Motivation and Remuneration in a State-funded Institution
Jurová, Jitka ; Záhorová, Iva (referee) ; Konečná, Zdeňka (advisor)
The aim of Diploma thesis "Employee Motivation and Remuneration in a State-funded Institution" is to analyse various factors by their manmer responsible for the motivation of allowance organization workers. Via knowledge of the basis theories of human behavior motivation uncover and specify possible causes for dissatisfaction of allowance organization workers and consequently recommend the use of some motivation tools for recitification of this unfacoutable disposition. The thesis descibes basic motivation theories, important motivation tools and motivation factors.
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Management and Fundraising of Nonprofit Organizations
Procházková, Pavla ; Latkepová,, Eva (referee) ; Žižlavský, Ondřej (advisor)
This thesis analyzes the financial and fundraising Society civic association Trend wheelchairs Olomouc . It includes theoretical knowledge about the functioning of non-profit organizations with a focus on financing, donor recruitment and methods of evaluation of their effectiveness. Analytical part applies the lessons arising from the theoretical to the practical level. In this section there are methods aimed at measuring of the performance of the organization. Forms part of the thesis is devoted to measures that should improve the overall functioning of the civic association. Klíčová slova
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Proces získání značky kvality a její význam pro neziskovou organizaci
PĚNKAVOVÁ, Veronika
This bachelor thesis focuses on the quality mark Verified Public Benefit Organization (also known as the Reliability Mark), specifically its acquisition process, the significance of the mark, and its position in the market. The Reliability Mark is a prestigious award for nonprofit organizations, as it thoroughly examines them and guarantees to society that they are trustworthy, reliable, fulfill their mission properly and effectively manage entrusted financial resources. This mark is managed by the Association of Public Benefit Organizations of the Czech Republic. The thesis is divided into theoretical and practical parts. The theoretical part is presented in the form of a literature review using books and internet sources. Data collection necessary for the practical part was conducted through questionnaire surveys involving respondents who are both holders of the mark and potential or regular donors from the general public. Furthermore, a qualitative semi-structured interview was conducted with one of the co-founders of Temperi o.p.s., a non-profit organization which receives significant attention in this bachelor thesis. Lastly, a SWOT analysis was created. Through induction and deduction, a final conc lusion was reached - specifically an evaluation of the current state of the mark and proposed changes. The findings indicate that obtaining the Reliability Mark is financially, and administratively time-consuming; therefore, only non-profit organizations operating at a professional level can acquire it. This mark holds prestige for non-profit organizations as recognition for their high-quality work rather than solely attracting donors. Additionally, it was found that awareness about this reliability mark among the general public is insufficient, which poses so mewhat problematic, since it has potential to serve as an excellent tool for donors when se lecting supported non-profit organizations.
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Evaluation of Economy of Selected Non Profit Organization
Bartušková, Jana ; Šebestová, Monika (referee) ; Lajtkepová, Eva (advisor)
The bachelor thesis deals with the evaluation of the economy development of the selected nonprofit organization “Integrované centrum sociálních služeb Jihlava”, and that is for the period from 2017 to 2021. The aims and methods of the work are introduced at the beginning of the thesis. The theoretical part defines the basic concepts for the processing of the analytical part. The analytical part deals with the description of the selected organization, and the analysis of the costs, revenues and selected indicators of modified financial analysis. The proposals for the organization are presented in the conclusion.
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Precautionary principle and its role in social work
RÁZKOVÁ, Daniela
The bachelor thesis deals with the precautionary principle and tries to find a field of its possible application in the social domain, concretely in the organization Polovina nebe. The author is aware that the precautionary principle is a debated and controversial ethical principle that has its supporters and opponents, whose reservations are expressed. In the introductory part the author deals with the origin of the term and the beginnings of the application of the precautionary principle in the environmental field and its anchoring in the area of law. The theoretical support of the thesis are scientific literary sources, especially from the work of the philosopher Hans Jonas. Furthermore, the author presents her own definition of the precautionary principle for the social area and its possible application to action in the non-profit organization Polovina nebe, which provides social services. It is based on empirical experience and a survey among clients of social services and suggests addressing shortcomings. It recommends regulating the precautionary principle by law for social services so that the principle is aimed at protecting the quality of life of individuals and life itself. It concludes that the precautionary principle undoubtedly has a significance in the field of social work, because the central and highest value of this principle is individual human life whose quality we must protect from harm. Since, often not only the quality of human life is at stake, but also life itself.
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The communication Strategy of Nonprofit Organization Movember Foundation in the Czech Republic
Steinbergerová, Zuzana ; Shavit, Anna (advisor) ; Klimeš, David (referee)
The bachelor thesis Communication Strategy of Nonprofit Organization Movember Foundation in the Czech Republic presents international nonprofit organization which focuses on men's health. The first part of thesis focuses on history of the organization and its missions. The thesis continues with a chapter in which is explained the role of marketing in nonprofit organizations then marketing goals in the organization are defined. The next part of the thesis is concentrated on communication strategy of the organization in the Czech Republic. This part also analyzes who are target audiences and defines competitors among other nonprofit organizations within the same area of interest. Furthermore this chapter presents communication activities in two time periods: 2009- 2012 and 2013-2015 and analyses them. The next part concerns author's own research, which will reveal awareness of the organization in the Czech Republic. Moreover research will show if Czechs consider the organization as trustworthy institution or not. In addition to that, research will disclose if the organization was successful in terms of increasing the awareness of male's cancer during the 7- year-period of its presence in the Czech Republic. The last chapter of the thesis recommends how Movember Foundation can improve its...
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Marketing Communications Analysis of DOX Centre for Contemporary Art in 2009 and 2010
Vaicová, Ivana ; Dolanský, Pavel (advisor) ; Čeňková, Jana (referee)
At times, when even state-financed museums and galleries are forced to manage the entrusted financial resources responsibly, create their own profits and raise funds for their operations from other than public sources, marketing communications become an important tool for reaching out to visitors as well as potential sponsors and other supporters. It is understandable that in private organizations, which gain only a relatively small percentage of their total budget from the state grants, are the marketing activities even more important. The bachelor thesis "Marketing Communications Analysis of DOX Centre for Contemporary Art in 2009 and 2010" characterizes the DOX centre, one of the biggest czech private galleries, describes its activities, analyzes the competition, target groups, and especially its communication tools. The most important points are then summarized by a brief SWOT analysis. The contribution of the work lies mainly in the comparison of the theory of museum marketing mostly from foreign-language literature and marketing practice realized by the czech institution of DOX centre. The essence of the work consists of the analysis of the components constituting the promotional mix of the DOX centre in the given period of time, the segmentation of target groups, and the identification of...
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Cause Related Marketing, it's Types and Examples from the Czech Environment
Kalná, Petra ; Dohnalová, Marie (advisor) ; Matyáš, Ondřej (referee)
The diploma thesis deals with Cause Related Marketing as the way of cooperation of a nonprofit organization and commercial company in the Czech environment. The presence of different types of Cause Related Marketing in the Czech Republic was investigated on the basis of the expert typology. My goal is not only to investigate the occurrence of these types, but also to analyze their representation and to determine which type prevails. In the empirical part I present concrete Cause Related Marketing campaigns with focus on their presentation on the websites of nonprofit organizations and their partner companies. Considering the website presentation of this cooperation I look for connections demonstrating the initiative that entities pursue during the campaign. The outcome of the diploma thesis is the research evaluation, recommendations for profit and nonprofit organizations and critical evaluation of this issue.
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